This Amazon Prime Day, Avoid These 4 Shopping Mistakes

As a result, the Amazon Mega Sale moved from the summer to the fall as a result of the epidemic. However, on June 21-22, Amazon Prime Day will return to its more youthful beginnings for only two days.

It's predicted that more than 2 million bargains will be available on Prime Day, the biggest number in the event's history, according to Amazon.

According to the data, individuals are ready to spend as well. In a recent McKinsey survey on consumer sentiment and behavior during the crisis, more than half of American consumers said they planned to spend extra money on themselves by treating themselves or spending more on luxury items following the crisis, especially those with higher incomes and in the millennial demographic (82 percent ).

Anthony Dukes, a marketing professor at the Marshall School of Business at the University of Southern California, states that “pent-up demand” exists for individuals to spend money now, with the majority of people's everyday lives back to normal.

When it comes to buying on Prime Day, you have to be prepared regardless of the year. Watch out for these four typical errors during this Amazon Prime Day sale:

Don't be pressured into buying quickly

In other words, Amazon employs several clever marketing methods to get customers “riled up” and make its items look more alluring, according to Dukes. Starting with that, Prime Day is like an event you want to participate in because it is. (To go along with the previous statement, Black Friday is also relevant.)

Dukes states that the “perishable quality” of Prime Day lasts just 48 hours. With a time limit, you experience a greater sense of urgency, making you feel like you must act and purchase. The “Lightning Deals” of Amazon, for example, have a countdown clock that prompts you to purchase an item before the time runs out.

According to Kelly Haws, a consumer psychology specialist and a Vanderbilt University marketing professor, “One of the most convincing marketing strategies is scarcity.”

buyer's remorse may be prevented by asking oneself, “Is this item going to be used within three months?” Consider the benefits and pitfalls associated with an investment, according to Haws.

Skip gaming consoles and holiday items

According to's Kristin McGrath, Amazon Prime Day deals are “very seasonal due to the retailer trying to take advantage of what people have planned to buy.” You may expect to find a variety of summer products, such as home and apparel, available at discounted costs.

Sarah Skirboll, retail trends analyst at RetailMeNot, notes that in some situations, it is worth the wait for other deals, including back-to-school and Black Friday.

In terms of what deals to look out for, Skirboll advises to steer clear of buying video game consoles, toys, Apple goods, and cameras on Prime Day because the reductions tend to be bigger in the months that follow.

Instead, look at more advanced electronics like appliances, computers, fashion, cosmetics, pets, hardware, and toys. There will certainly be considerable discounts on products owned by Amazon, such as the Amazon Alexa and Amazon Halo fitness tracker.

This year, the best-selling goods in the United States on Prime Day 2018 will include the iRobot Roomba robot vacuum, MyQ wireless and WiFi-enabled smart garage door opener, LifeStraw personal water filter, Goli apple cider vinegar vitamins, and Kids Against Maturity: Card Game for Kids and Families.

July 2019's Prime Day is where shoppers will find some of the most popular bestsellers such as the LifeStraw Personal Water Filter, Instant Pot DUO60, and 23andMe Health + Ancestry kits.

Avoid being ensnared in the “discount” trap

“Reference price effect” is a phenomena that causes people to purchase a product when it is sold at a reduced price, according to Dukes. If even a small discount is offered, customers will see the goods as a bargain, which makes them feel like they're getting greater value.

Prior to shopping, McGrath suggests that customers should prepare a list of items they want or want to buy, with things they have been intending to get for a while or recently ran out of.

Other retailers should not be forgotten

Not a member of Amazon Prime? Other than the larger shops, a number of smaller retailers are holding competing sales events this weekend. Throughout Deal Days, Target offers great deals for three days from June 20 to 22. Best Buy is having its Bigger Deal Savings Event during the duration of this event, while Walmart is doing Deals for Days June 20 to 23.

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